Every message,
measured to the dollar.
See every customer’s story on one timeline: the WhatsApp message they read on Friday, and the bill they paid on Sunday. Build audiences from what people actually bought, reach them with compliance built in, and know what every campaign earned.
Brands selling to consumers
Restaurants, retail chains and D2C brands messaging guests and shoppers about winbacks, second orders, birthdays and launches.
Consumer brands
Brands selling through distributors & retailers
FMCG and pharma networks nudging kirana outlets, chemists and distributors with reactivation offers, schemes and beat reminders.
Distribution networksMessaging is cheap. Knowing what it earned is not.
PulseIQ answers one question for every campaign: what did it bring back, and what did it cost?
Reports stop at “sent”
Most tools tell you how many messages went out and how many were clicked, not which customers came back and what they spent.
Sent is not delivered
Numbers that aren’t on WhatsApp, DND-registered phones and expired SMS never reach anyone, yet they still get counted and paid for.
Over-messaging costs money
Customers tune out, and TRAI’s rules on unsolicited commercial communication add graded penalties, up to blacklisting your sender headers.
Data → audience → message → revenue
- 1
Unify
Customer master, receipt-level purchases, store and product masters, refreshed nightly.
- 2
Segment
Audiences on real buying behaviour: what, where, how often, how much, how recently.
- 3
Engage
WhatsApp and SMS with fallback, frequency caps, DND suppression and test sends.
- 4
Track
Operator delivery reports for every message, with failure reasons.
- 5
Grow
Revenue and ROI for every campaign, so you know what to run again.
Every campaign’s results tell you which audiences and messages to repeat.
Behind every number is someone coming back.
A message read on the way home. A Sunday dinner. A re-order from the corner shop. PulseIQ keeps each customer’s story in one place, so your messages feel personal, and you can see what they led to.
- Customer 360: every bill and every message on one timeline.
- Personal at scale: names, favourites and nearest store filled into every message.
- Respectful by default: frequency caps and opt-outs, so nobody is over-messaged.
Audiences built on what people bought
Go beyond “opened an email”. Target by what was bought, where, how often, how much and how recently, straight from receipt-level data.
- Purchase behaviour: visits, total spend, single-receipt value or AOV, by category, item, store, city and channel, in any window.
- Groups and exclusions: AND / OR groups plus “customers who did not” exclusions.
- Live insights: size, share of base, average sales and top cities before you save.
Seven guided steps from idea to launch
Basics, audience, message, delivery, test, suppression, review. Personal variables, codes turned into names, and every template checked before it can go out.
- Primary + fallback: when WhatsApp can’t reach a customer, the message goes out on SMS instead. Nobody is double-messaged.
- Send it once, on a calendar, or on a rhythm: with guardrails so a draft can never fire by accident.
- Operate safely: pause a live send at any time; interrupted sends resume where they stopped.
Know exactly who will receive it
Suppression, DND and frequency caps are applied before launch, and you see the exact final count before you press send.
- Caps across every campaign: each customer hears from you only as often as you decide, no matter how many campaigns are running.
- Shadow mode: see who a cap would remove before you switch it on.
- Opt-outs honoured: blacklisted, DND, dummy and internal numbers are excluded automatically.
Test on real phones, then watch it land
Test sends show the operator’s delivery report as it arrives. After launch, every message is tracked to delivered, read or failed, with the reason.
- Seven flags per number: blacklisted, DND, dummy, internal, and SMS / WhatsApp / RCS subscriber.
- Learn from failures: numbers that keep failing can be marked DND in one click.
- TRAI-aware routes: each SMS template is transactional or promotional, and sent on the right route.
What did the campaign bring back, and what did it cost?
Campaign results come from your own sales (POS receipts or distributor invoices), not from clicks. Every campaign shows its revenue, its spend and its ROI.
- A result per campaign: delivered, customers who ordered, revenue and revenue per recipient.
- Recurring campaigns, run by run: or rolled up weekly and by tag.
- Portfolio and cohorts: your whole base by recency, and what each month’s new customers are worth.
One platform where others need three
Engagement suites, WhatsApp broadcast tools and retail-execution apps each solve part of the problem. PulseIQ brings segmentation, compliant delivery and campaign ROI together, for consumers and retailers alike.
| Capability | PulseIQ | Engagement suites | WhatsApp broadcast tools | Retail-execution apps |
|---|---|---|---|---|
| Revenue and ROI for every campaign | Built in | Often an add-on | Clicks only | Not a focus |
| Connects to POS receipts / invoices | Native | Via event feeds | Store plugins | Own DMS data |
| Customer 360: every bill and message | Built in | Event timelines | Chat history | Outlet ledger |
| Frequency caps across all campaigns | Yes | Per campaign | Limited | n/a |
| Automatic WhatsApp → SMS fallback | Automatic | Via journeys | Manual | n/a |
| DND / DLT tooling | Built in | Via SMS vendor | Partial | n/a |
| Recency portfolio & acquisition cohorts | Built in | App-event cohorts | No | Sales reports |
| Consumers and retailers | Both | Consumers | Consumers | Retailers |
Categories summarise typical capabilities from public product pages as of September 2026; individual products vary.
Configured to your business, not ours
Any data you have
Customer master columns become segment fields automatically.
Your cadence
One-off, scheduled, or recurring on a calendar or every N days.
Your programmes
Tag campaigns (winback, seasonal, launch) and compare them.
Your channel costs
Set per-message rates per channel so ROI reflects what you really pay.
Your bandwidth rules
Messages per 7 or 30 days and a minimum gap. Preview first, then enforce.
Your channels
Primary + fallback per campaign; WhatsApp provider switchable.
Live in four weeks
No rip-and-replace. Bring the data you already have; keep the channels you already pay for.
Connect your data
Customer master, receipts or invoices, store and product masters.
Build and approve
Build three segments; approve WhatsApp and DLT templates.
Launch
Your first campaign on WhatsApp, with SMS fallback switched on.
Read the result
Revenue and ROI for the campaign. Keep what works.
Start with one campaign.
In 30 days you will know, in dollars, what your messages earn and which audiences to message again.