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Trust & security

Your customers’ data, handled like it’s theirs.

PulseIQ processes customer data on behalf of the brands that own the relationship. Privacy and messaging compliance are built into the product, not bolted on.

Roles under the DPDP Act

Who is responsible for what

Your brand · Data Fiduciary

Decides why and how customer data is used

You collect your customers’ data, obtain their consent for messaging, and decide which campaigns to run. Customers exercise their rights with you.

PulseIQ · Data Processor

Processes it only on your instructions

We process your customer data only to provide the service, under a written agreement, and help you honour erasure, correction and opt-out requests.

In the product

Safeguards you can see

Masked phone numbers

Numbers show only their last four digits on screen and in every export.

Opt-outs honoured on every send

Blacklist and DND flags are applied to every campaign before its final count.

TRAI DLT alignment

SMS templates carry their DLT registration and are sent on the matching route.

Role-based access

Admins configure, viewers read. Accounts are provisioned by your workspace admin — no self sign-up.

Nightly backups

Workspace databases are backed up nightly.

Start with one campaign.

In 30 days you will know, in rupees, what your messages earn — and which audiences to message again.