Find the outlets that are slipping away — and see whether the nudge moved secondary sales.
For FMCG, pharma and consumer-durables brands that sell through distributors, kirana outlets and chemists. The same cockpit, with retailers in place of guests and invoices in place of receipts.
Same engine, your labels
The segment builder, campaign engine and analytics work the same for consumer brands and distribution networks — only the data labels change.
| Who you message | Retailers, kirana outlets, chemists and distributors |
|---|---|
| What counts as a return | A re-order |
| Where purchases come from | Secondary-sales invoices, DMS, retailer app |
| The “store” dimension | Distributor, city, distributor type, beat |
| Typical plays | Dormant-outlet reactivation, schemes, beat reminders |
| What the CFO asks | Did the nudge move secondary sales? |
Slipping outlets, tiered and safe
The rule, in plain words:
A reactivation audience ready for a scheme — sized, with its share of the network, before you save it.
Where to start
Every play reports its own revenue and ROI, so you know which ones to run again.
Win back
No order in 31–60 days → scheme on WhatsApp.
Grow frequency
Beat-day reminder the evening before the visit.
Second order
New outlets → a second-order incentive.
Cross-sell
Buyers of one range → the new SKU in the next.
Loyalty
Top outlets → distance to the next slab.
Hygiene
Credit-due reminder, sent on the transactional route.
Did the nudge move secondary sales?
A reactivation scheme, read from secondary-sales invoices: how many outlets it reached, how many re-ordered, and what those orders were worth against the cost of the messages.
retailers reached
re-ordered within 14 days
in re-orders
total message cost
Illustrative figures.
Start with one campaign.
In 30 days you will know, in rupees, what your messages earn — and which audiences to message again.