Bring guests back — and know which offers paid for themselves.
For restaurants, retail chains and D2C brands with a customer base on POS. Target on what people actually bought, message them on WhatsApp and SMS, and see the revenue each campaign brought back.
Same engine, your labels
The segment builder, campaign engine and analytics work the same for consumer brands and distribution networks — only the data labels change.
| Who you message | Guests, shoppers and app users |
|---|---|
| What counts as a return | A repeat visit or order |
| Where purchases come from | POS receipts, delivery-app orders, your own app |
| The “store” dimension | Outlet, city, outlet type |
| Typical plays | Winback, birthday, second order, launches |
| What the CFO asks | Did the offer pay for itself? |
Lapsed, high-value — and not already messaged this week
The rule, in plain words:
A weekend winback audience, sized and costed before you save it.
Where to start
Every play reports its own revenue and ROI, so you know which ones to run again.
Win back
Lapsed 91–180 days, high value → a weekend offer.
Grow frequency
Active in 30 days with 3+ orders → combo of the month.
Second purchase
First-time guests → a 7-day second-order offer.
Cross-sell
Coffee buyers → the new cold-brew range.
Loyalty
Near-gold members → a tier-upgrade nudge.
Hygiene
Birthday week treat, sent automatically every day.
Did the offer pay for itself?
One weekend winback run, read in the campaign’s deep-dive: who it reached, who came back, what they spent and what the messages cost.
guests reached
guests ordered within 7 days
revenue from those orders
ROI on ₹45,000 of messages
Illustrative figures.
Start with one campaign.
In 30 days you will know, in rupees, what your messages earn — and which audiences to message again.